The Marvel movie franchise is one of the biggest in the world. So, why aren’t more people reading their comics? Even turning half of Marvel’s moviegoers into comics fans would send Marvel Comics into the stratosphere. Well, I have two main reasons.
1. People look down on the comic book industry.
Movies, TV, Books, and Plays are some of the many ways to tell a story. But comics have never been fully accepted by the mainstream. Even now, the average person will hear about an iconic comic character vastly changing their status quo and freak out, even though: A.) They don’t read comics. And, B.) Things will be reset after a fixed time.
And, let’s not forget the people who think only superhero and kids theme stories become comics. Calling comics a media only for kids is like saying TV is only for kids because of Cartoon Network and Nickelodeon. Even, manga readers have these assumptions! Yet, if someone insults manga, calling it hentai, they’ll lose their minds. So, what can Marvel do against all that bias?
Solution: Focus on improving the comic industry’s reputation.
Lay a foundation. Many people won’t read comics if they think it isn’t cool or only for kids. The world’s full of mindless sheep like that. Marvel has to go on a huge advertising attack protecting comic legitimacy. I’m talking about TV and internet commercials. Show an ad with someone dismissing comics and have a comics fan show them how much the industry is like TV or movies, full of different genres with something for everyone. That’s right everyone. Not just geeks, not just kids. Everyone. Show the average Marvel movie fan they can read more about their favorite heroes. Show a disinterested movie date reading a mystery or romance comic. Make comics the norm and the wallets will follow.